After the store visualization system is established, operators can intuitively see the distribution of the entire business site and the brands on each floor on the computer screen, and click the corresponding store location on the screen to display the store's contract, sales, rent and other business information. .
For temporary brand contracts, the system has set up an early warning mechanism, which can display the brand's merchants in special colors, prompting business personnel to renew or update the contract, and change the expiration and early warning management of contracts and merchants from human-driven to data-driven.
Management system, the sales revenue, gross profit, etc. of each area can be marked with different shades of colors on the store layout map, and a single map can directly identify the weak areas with low efficiency in the store.
The store visualization system can also be connected with Ali RelD and other passenger flow detection systems to directly display data such as customer flow, activities or length of stay on each floor of the shopping mall, forming a heat map of the shopping mall’s flow of people.
After the store visualization system is connected with the IoT smart store Internet of Things system, it can display environmental data such as temperature, humidity, and carbon dioxide concentration in various areas of the shopping mall, discover environmental problems in the shopping mall in time, and assist the property department to improve environmental management.
In addition to displaying the operation of the store, the store visualization management system is also an important support tool for the centralized investment promotion of multiple stores. The progress of investment promotion and vacancy of each store can be displayed on the computer in real time, and the intentional location of the merchant can also be directly displayed on the map. Calibrate and reserve and lock the occupied position in real time, avoid the mistake of repeated occupation of investment positions, and greatly improve the efficiency of investment promotion.
Based on the application of some enterprises, the store visualization layout system provides a comprehensive, refined, intuitive and country email list visual intelligent digital management method for physical retail enterprises to deeply operate store resources.
For supermarket enterprises, the shelf display management system can be further selected to implement the visualized in-depth operation of the store. The shelf display management system can display the display status of the shelves on the computer screen. The height, width, inventory, sales, gross profit contribution and other indicators of each display position can be directly marked on the shelf position, and the operation of the shelf can be seen at a glance.
The core of the supermarket's in-depth operation is to make each shelf and each commodity profitable. The shelf display management system is to carry out refined and precise management for each shelf and each cargo space, which can quickly allow operators to find low-efficiency products. Storage space and merchandise, improve shelf efficiency by adjusting display methods and prices.
The shelf display management system can also intuitively find the out-of-stock positions from the planogram, prompt the business personnel to replenish the goods, reduce a lot of field inspection time, and effectively improve the work efficiency of store personnel.
Building a competitive advantage in the stock era
Judging from the development data of the per capita commercial area of the US retail industry, when the per capita commercial area reaches more than 2 square meters, the growth rate slows down significantly, and bankruptcy and reorganization of large-scale retail industries also occur from time to time. At present, the area of commercial facilities per capita in China has reached more than 3 square meters. If there is no model innovation and no technical support, there are not many opportunities to win the market by opening stores quickly.
The competition in the stock era is more and more dependent on management, talents, and technology, and the competition model is completely different from the era of large-scale competition. Some companies are not large and only operate a few categories, but through model innovation and in-depth operations, Successfully occupied the market, but the performance of some stores with huge operating area has declined.
Customers no longer regard scale as a hero, and they no longer give priority to large-scale enterprises to shop. This change in the competitive environment is reflected in the enterprise management level. The fundamental problem is that enterprises are required to continuously optimize their internal competition through in-depth operations. force.