The results of the study were broken down into 25 mobile site design principles divided into five main categories: Home page and site navigation Site search Trade and conversions Form input Usability and form factor The main takeaway from the report is that mobile users are goal-oriented. They expect to be able to reach their goal quickly and easily with minimal hassle. No pinch to zoom. No confusing navigation or touch elements too close together to really use. Success comes from focusing on the mobile experience.
Give users what they need and on their own terms. Help them achieve their goal. Irovides us with user session videos, as well as heatmaps, scroll maps, and a bunch of other features. With a tool like this for recording user sessions, you're still doing usability fax number list testing (as long as you're watching the videos). The tool offers a solid set of filtering options so you can easily identify patterns and examine real users when they\
use (or attempt to use) your site. Combining this tool with information from Google Analytics can be elpful. Suppose GA tells you that 50% of mobile users give up on the second page of your checkout. Now you can see exactly what these users are doing and why they are having issues. Ultimately, the essentials for performing mobile optimization are a combination of tools and real user testing. Mobile Usage Resources: Design and multiple screens -