Whether you’re an established SEO agency or a freelancer just starting out, leads are the lifeblood of your business.
To generate new, relevant leads and clients, you need a system that you can implement and improve over time. And we’ll help you do exactly that.
In this article, you’ll learn the definition of an SEO lead and the six steps to getting great leads.
What is an SEO lead?
An SEO lead is a potential client who has expressed an interest in your SEO services. They either find you first and get in touch, or you proactively reach out to them and offer your services.
And here’s how you get them.
Step 1. Provide tailored SEO service for specific client segments
The first step is creating or providing a tailored SEO service for particular industries. These services can range from offering SEO consultations whatsapp number list with a minimal monthly retainer to serving a specific niche (e.g., lawyers).
When I first pivoted from web design to SEO, I made the mistake of trying to offer a full SEO service.
Then at the time, Ryan Stewart said in a podcast to be great at keyword research and sell it to agencies.
So I did.
Looking around the SEO industry, you’ll find people and agencies doing well by specializing in a particular service or niche.
Look at Rankings.io, which specializes in law firm SEO. Or check out Full Stadium, which specializes in the accounting firm sector.
SEO agency focused on lawyers and law firms
You can go even narrower. For example, Haro SEO builds links for clients from the Help A Reporter Out website. In other words, it caters to a niche within a niche (link building/digital PR).
HARO SEO service as an example of a very niche SEO offer
Hence, you can consider niche SEO services such as keyword research, SEO strategy, on-page, off-page, technical SEO, content, YouTube SEO, or local SEO.