Xiaohongshu is a very popular social application in recent years. It has attracted the attention of many young people and has also derived huge commercial value. Acquiring customers and monetizing through Xiaohongshu Notes has also become the direction favored by many companies. At the same time, it has also spawned many advertisers and traffic owners.
So how will we create our own traffic matrix and form our own business community through Xiaohongshu? Today, let's talk about this issue.
main content:
five-step equation;
Seven templates of titles;
Explosive note content;
Notes writing direction.
For Xiaohongshu marketing professionals, the question is not big and it is easy to answer, but for Xiaobai who wants to conduct Xiaohongshu marketing to acquire customers, theory needs to be accumulated, and actions also need skills. Many people want to know how to create the Xiaohongshu explosion text, but in fact, before rushing to create the explosion text, we must first understand the general strategy of acquiring customers, and sharpen the knife without accidentally chopping wood.
1. What is the five-step equation?
When it comes to marketing, many people will say: grab attention.
In fact, ten or twenty years ago, attractiveness has become a common topic. The first generation is called marketing or sales. It can be called a five-step equation: grab attention , arouse interest , build trust , Stimulate desire and urge action.
Through these five-step equations, I will also talk to you about the problem of tracing back to the source. In fact, Xiaohongshu is divided into two types:
One is product planting , which is mainly aimed at some users who do not know our brand yet;
One is to attract customers , such as the beauty industry, wedding photography industry, direct drainage is better.
Xiaohongshu Marketing: How to build your own business community through Xiaohongshu?
Second, the seven templates of the title
Let's take the title as an example. The title can actually be divided into seven templates.
The first is the lightning protection pit type . This is easy to understand, but in fact, there must be a subdivision of the field.
For example, we bought 100,000 mother and baby products and told you not to step on these 21 pits. The same is true for beauty products. For example, the key word in "Fall Skin Care to Understand These Pitfalls and Avoid Disfigurement" is to avoid disfigurement. In fact, we can also put this word in the front to make it more conspicuous. The one we might want to highlight is fall skincare.
Tourism is similar. These are all telling us to avoid being fooled and to avoid being victimized. They are all typical lightning protection and anti-pit types .
Because there is actually fear in people's hearts, the fear of the unknown. The content of these headlines hits the user's psychology, and the content of the notes after clicking must also help others, so that it may become an explosive article, otherwise it will be a gimmick or a headline party.
Xiaohongshu Marketing: How to build your own business community through Xiaohongshu?
The second is the before and after contrast type . If this kind of thing can be used well, it is also very easy to explode.
For example, "What's the difference between ordinary people's makeup and 5 years of bloggers' makeup?" "Where is the gap between the poor and the rich? After careful analysis, you can know which title is used in the market, and the end is usually a question sentence. From a psychological point of view, the purpose of this is to arouse curiosity. If we can give an answer, people will be willing to click in to see it.
Xiaohongshu Marketing: How to build your own business community through Xiaohongshu?
The third is to change the effect type . For example, "From a black girl to Snow White, I used these methods", "From a stuttering teenager to a speech, I used these methods", "The baby never speaks to the punch line, what's the coup?" These are all effect types, The common sentence pattern is "from...to...", mainly focusing on experience sharing.
Xiaohongshu Marketing: How to build your own telemarketing list business community through Xiaohongshu?
In fact, the title that will explode may also be a combination of the above two or three types. For example, we talked about "Itchy baby's skin, pay attention to these 16 details". In fact, it also has the feature of anti-pit title, which is intimidating to a certain extent.
When we produce such notes again, we can put famous brands together to make the content compact; if you are a new brand, you must let your own brand occupy the C position to create a kind of , your product is also quite good feeling, it can be said that this is also a kind of celebrity effect. This is what we call the fifth headline form— with the help of a celebrity type .
Xiaohongshu Marketing: How to build your own business community through Xiaohongshu?
In fact, her form is different from the grass we mentioned at the beginning. What